Rebranding via design: More than a facelift

By Eric Rahe

Rebranding through design gives hoteliers the opportunity to start fresh with a new look and revamped identity.

The rule of thumb in hotel management is to refresh the property every five to seven years. But what happens when you need to do more than repaint, re-carpet and maybe swap out some furniture?

What if you hope to raise the property from, say, 3 to 4 stars, change the hotel’s branding or even just aim to change the hotel’s positioning in the local landscape?

That’s when you need to consider rebranding through design, which offers the ability to start fresh with a new look and revamped identity.

Usually, the aim of rebranding is to attract a broader demographic, which will lead to an increase in customers. That, in turn, can lead to increased room rates.

Let’s take a walk through a typical hotel and detail how it might be changed. Read the full article here.