Ballrooms and meeting rooms represent an important amenity and profit center for hotels, clubs and conference facilities. BLTa was confronted with two very different ballroom design problems – each requiring provision of a state of the art signature ballroom but in very different environments. One recent project involved renovating the historic Lincoln Ballroom at the Union League of Philadelphia, a turn of the century landmark building supporting the operations of a 3,000 member private club. Located in a beautiful historic building, the ballroom’s aesthetics were tired and suffered from poor acoustics and lighting.
A second project involved the renovation of an existing ballroom and creation of a new 10,000-square-foot ballroom as the centerpiece of renovations at the Newark Liberty International Airport Marriott. This business oriented hotel was facing increasing demand for additional meeting space as well as the need for a large gathering space to support community events as well as planned festivities associated with Super Bowl XLVIII.
Return on Design
Already one of the pre-eminent ballrooms, the Union League’s Lincoln Ballroom may now be the pre-eminent ballroom in the region. It fits in seamlessly with the rest of the club facilities, is consistently reserved by members and professional organizations and reinforces the history of the landmark building. Ninety minutes to the north, the new Marriott ballroom not only positions the hotel to accommodate larger conventions but allows for a range of events from weddings to conferences to seminars helps the property be well positioned to meet the demand of business travelers and the local community for years to come.
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